Outsourcing writing is not a new concept. If you are a blogger and your blog is steadily gaining popularity, companies probably will be requesting you to do product reviews for them. When you start writing for them, all of a sudden you are faced with tons of paid article assignments from clients. When did your blog stop being a hobby and start becoming stressful?
You know what a lot of professional bloggers don’t say about their entries? Many of them don’t actually write each and every entry in their blog. They hire a writing outsource company to do it for them and write the “personal” entries themselves (yes, that’s why they never have backlogged pictures of that vacation they had in Aspen last year).
Professional bloggers outsourcing writing? In the real world, yes, it happens. Sure, they edit the articles and put in little quirky comments to give the posts their own unique voice or writing style. They might even add a little bit of personal information to make the blog post sound familiar, but the words are not their own. It’s like buying a house instead of building it from the ground up---it’s just easier that way.
Outsourcing writing is a good idea for bloggers who want to accept more paid article assignments. If you really want to make money off your blog, then hiring someone to write for you is one of the most important things you have to consider. In the Philippines, content writing makes up a big percentage of the outsourcing industry, making it a good place to start looking.
There are two reasons why a blogger should consider outsourcing writing. First, to make money, you need to be able to write well. No, you don’t need to be Charles Dickens to write a blog. These articles are very casual and are designed to connect to a wide variety of readers. If you want to earn a lot, your articles need to be appealing. It does not have to come from your heart, so let someone else write it for you while you go out to grab a latte.
Second, you probably started your blog as a hobby either because you have another full-time job or you simply don’t want to spend too much time on it. But with people hiring you to write for them, you will have to delegate them to someone else unless you’re willing to spend 8 hours a day just to keep up.
If you’re convinced about finding a writing outsource company pronto, a word of advice: pick your writer well. Know his capabilities and look at writing samples. Get a writer who writes the same way you do. Keep in mind that you get what you pay for, so if you pay rock-bottom prices for a writer, you can bet that you’re going to get the same quality.