Search engine optimization is the process of improving a website’s ranking when it comes up as a result in a search engine such as Google. SEO has become a big business, and a number of companies have begun to outsource SEO.
When website owners started to recognize the value of having their sites rank among the first in search engine result, they immediately began to learn SEO. The use of important keywords is crucial. A website’s ranking is determined by the density of its keywords and the relevance of its content. Website owners started to hire people who specialized in SEO to stay ahead of the competition.
These business owners then realized that it would be more efficient and less expensive to outsource this process to a specialist rather than hire and train one in-house. That need to cut costs caused them to look for specialists in other countries to outsource SEO.
One of the main advantages in outsourcing SEO is the relatively lower cost of hiring a company from an outsourcing country. Rather than hire someone in the same country, companies look for SEO companies in other countries. This strategy is less expensive, and governments in some countries offer special incentives designed for companies in these industries. A good example would be a government giving tax credits to companies that establish a BPO in an economic zone.
Another advantage when you outsource SEO is the pool of talent readily available in other countries. There is a great number of educated professionals in other countries that are highly qualified to perform SEO. These employees are usually found in countries such as the Philippines, India, and China. These employees are college-educated, which means that they can handle SEO and learn new techniques very quickly.
Many nations have become targets of companies looking to outsource, but among them, the Philippines stands out. Many Western companies outsource SEO to the country. There are advantages that the local labor force has that other countries, like India and China, do not have. The Philippines has a high literacy rate, which stands at 92.3%. Westerners also feel at ease in the country due to the local workforce’s familiarity with Western culture.
SEO outsourcing has become an industry in itself. From a need to get a business advantage over fellow web competitors, it has evolved into a thriving industry that employs thousands of people around the world.